Rekyndl
Customer Loyalty Programs for Retail & E-Commerce
How Rekyndl Increases Repeat Purchases and Reduces Churn
Rekyndl by The Reward Store is a consumer loyalty platform built for retail chains, D2C brands, fashion labels, electronics retailers, and e-commerce marketplaces. It helps retail marketing teams reduce churn, increase basket size, and drive repeat purchases — without simply competing on discounts.
5-7x
higher cost to acquire a new customer than to retain an existing one
Harvard Business Review
65%
of a retail business's total revenue comes from repeat customers
Zinrelo
73%
of consumers are more likely to recommend a brand they are loyal to
Nielsen
Challenges Solved By Rekyndl in Retail & E-Commerce
Challenges Rekyndl Solves for Retail & E-Commerce
High Customer Churn and Single-Purchase Behaviour
Challenge: Most new customers make one purchase and never return. Without a structured retention mechanism, the acquisition cost of every customer is wasted.
Rekyndl solution: A points-based loyalty programme that gives customers a concrete reason to return - earned value they lose if they shop elsewhere.
Rekyndl solution: A points-based loyalty programme that gives customers a concrete reason to return - earned value they lose if they shop elsewhere.
Competing on Discount Rather Than Value
Challenge: Retailers resort to discounting to drive repeat purchases, eroding margins and training customers to wait for sales.
Rekyndl solution: Rewards-based loyalty replaces discounts as the primary retention mechanism. Customers return for the programme value — not because the price dropped.
Rekyndl solution: Rewards-based loyalty replaces discounts as the primary retention mechanism. Customers return for the programme value — not because the price dropped.
Cart Abandonment and Dormant Customer Re-engagement
Challenge: A significant proportion of customers browse without purchasing, or purchase once and then go dormant.
Rekyndl solution: Automated journey triggers for cart abandonment win-backs and dormant-customer re-engagement campaigns - with personalised reward offers that bring customers back.
Rekyndl solution: Automated journey triggers for cart abandonment win-backs and dormant-customer re-engagement campaigns - with personalised reward offers that bring customers back.
Solutions We Provide for Retail & E-Commerce
Rekyndl Features for Retail & E-Commerce
Purchase-Based Points Earning
Customers earn points on every transaction - online and in-store - with configurable multipliers for high-margin categories, new products, or seasonal items.
Tiered VIP Programmes
Create Silver, Gold, and Platinum tiers that reward your best customers with free shipping, exclusive access, early sale entry, and priority service.
Omnichannel Loyalty
Points earn and redemption work seamlessly across website, mobile app, and in-store - customers have one account regardless of where they shop.
Automated Lifecycle Campaigns
Welcome rewards for new members, birthday vouchers, win-back campaigns for dormant customers, and anniversary rewards - all automated.
Referral Programmes
Turn loyal customers into acquisition channels. Reward them for referring friends who make their first purchase - reducing your paid acquisition spend.
Branded Gift Cards for Upsell
Issue branded gift cards as rewards that drive customers back to your store and encourage spend above the card value.
Benefits for Retail & E-Commerce
The Key Benefits
Increased Customer Retention
Personalization andtiered rewards help keep customers coming back, building long-term loyalty.
Higher Engagement Rates
Gamified elements andcross-platform rewards boost customer participation and keep them engaged with your brand.
Better Customer Insights
Track customer behaviors and preferences,enabling you to optimize your loyalty program and offer more targeted rewards.
The Reward Store is an all-in-one rewards platform dedicated to transforming the way businesses engage, motivate, and retain their teams through customized rewards and loyalty programs. With a focus on innovation, we offer a wide array of employee rewards, channel partner incentives, and business gifting solutions designed to suit diverse organizational needs.
Golden Partner Award
