Consumer Loyalty

Every Capability That Powers a High-Performing Consumer Loyalty Program

Rekyndl by The Reward Store is a full-featured consumer loyalty platform. Below is a complete breakdown of every core capability, what it does, and the measurable business impact it delivers.

Build Loyalty That Lasts

Build Your Own Loyalty Program

What it does: A no-code program builder lets you design your loyalty structure from scratch - earning rules per purchase, per action (referrals, reviews, social shares), per milestone, and per bonus event. Fully branded to your identity.
Impact:
Branded loyalty programs with structured earning rules see 25% higher customer retention vs ad-hoc discount schemes.

Customer Segmentation

What it does: Group customers into dynamic segments based on purchase behaviour, loyalty tier, visit frequency, or engagement score. Each segment receives targeted campaigns and rewards.
Impact:
Segmented, triggered campaigns account for up to 80% of total marketing ROI
(Data Axle USA)

Tiered Rewards System

What it does: Create a multi-level loyalty structure - Bronze, Silver, Gold, Platinum - where customers unlock increasingly valuable rewards as they spend or engage more.
Impact:
Tiered loyalty programs deliver 1.8x higher ROI vs single-level programs (Passkit). They motivate aspirational behaviour and reduce churn at every level.

Bring Your Own Catalog

What it does: Upload your own branded rewards - company merchandise, exclusive experiences, product bundles - alongside Rekyndl's global catalog of 5,000+ brands.
Impact:
Personalised rewards increase customer satisfaction scores by up to 71% (Invesp).

Gamification

What it does: Add game mechanics to your loyalty program - QR code point scanning, Spin the Wheel campaigns, pop-up challenges, milestone badges, and leaderboards.
Impact:
Gamification increases active program participation by making earning feel rewarding beyond the transaction itself.

Automated Customer Journeys

Trigger-based automation flows for welcome series, cart abandonment, birthday rewards, tier upgrades, and win-back campaigns. All run without manual intervention.
Impact:
Automated journeys drive 30–50% revenue growth (goldresearchinc.com).