Rekyndl
Loyalty Programs for Automotive
How Rekyndl Increases Service Revisits and Customer Lifetime Value
Rekyndl by The Reward Store is a consumer loyalty platform for automotive OEMs, dealership networks, service centres, and accessories retailers. It helps automotive businesses build ongoing customer relationships after the initial vehicle sale - rewarding service visits, accessories purchases, referrals, and renewals to maximise revenue over the full ownership lifecycle.
70%
of car buyers say loyalty programs influence their vehicle purchase decision
Expedia Research
30%
of automotive service customers return due to effective loyalty programmes
National Auto Dealers Association
40%
of customers are more likely to recommend an automotive brand if they participate in a loyalty programme
AutoWeek
Challenges Solved By Rekyndl
Challenges Rekyndl Solves for Automotive
Low Service Centre Revisit Rates
Challenge: After an initial service or warranty visit, customers switch to independent garages based on price. There is no incentive keeping them in your network.
Rekyndl solution: A service loyalty programme that rewards every visit - oil changes, tyre rotations, annual servicing - with points redeemable for vouchers, accessories, or next-service discounts.
Rekyndl solution: A service loyalty programme that rewards every visit - oil changes, tyre rotations, annual servicing - with points redeemable for vouchers, accessories, or next-service discounts.
No Engagement Mechanism Between Purchase Cycles
Challenge: With a 3–5 year purchase cycle, there is no ongoing touchpoint between the dealership and customer between visits.
Rekyndl solution: An always-on loyalty programme that keeps your brand in a customer's wallet through redeemable points, personalised milestone rewards, and regular engagement campaigns.
Rekyndl solution: An always-on loyalty programme that keeps your brand in a customer's wallet through redeemable points, personalised milestone rewards, and regular engagement campaigns.
Fragmented Programmes Across Sales, Service, and Accessories
Challenge: Running separate programmes for vehicle sales, service, accessories, and finance creates a confusing customer experience that reduces participation.
Rekyndl solution: A single unified programme covering all touchpoints - sales, service, accessories, insurance renewals - under one points balance and one redemption catalog.
Rekyndl solution: A single unified programme covering all touchpoints - sales, service, accessories, insurance renewals - under one points balance and one redemption catalog.
Solutions We Provide for Automotive
Rekyndl Features for Automotive
Service Loyalty Programs
Reward every authorised service visit automatically. Points accrue per visit, by service type, or by spend value - redeemable for accessories, merchandise, or next-service discounts.
Vehicle Purchase & Upgrade Rewards
Incentivise repeat purchases and model upgrades with bonus points or exclusive benefits for customers buying their second or third vehicle through your dealership.
Referral Programs
Reward existing customers when a referred friend purchases a vehicle or books a service - reducing cost per acquisition through organic advocacy.
Instant Service Discounts
Reward customers with immediate discounts or perks for visiting service centers.
Tiered Loyalty for High-Value Customers
Identify multi-vehicle owners and fleet clients with premium tier benefits: priority service booking, loaner vehicles, and VIP event invitations.
Unified Programme Across Sales, Service & Accessories
Every touchpoint earns on the same account. One loyalty programme for the full vehicle ownership journey.
Benefits for Automotive
The Key Benefits
Increased Customer Retention
Consistent rewards for services and purchases increase customer loyalty and repeat visits.
Stronger Referral Rates
Referral programs help expand your customer base, driving more sales and service bookings.
Boosted Customer Satisfaction
Instant rewards and personalized benefits improve the overall customer experience, fostering long-term relationships.
The Reward Store is an all-in-one rewards platform dedicated to transforming the way businesses engage, motivate, and retain their teams through customized rewards and loyalty programs. With a focus on innovation, we offer a wide array of employee rewards, channel partner incentives, and business gifting solutions designed to suit diverse organizational needs.
Golden Partner Award
