


The Incentive Advantage is a strategic briefing designed for professionals who want to understand the intersection of behavioural economics and marketing performance.
It is tailored for CMOs, growth managers, CRM leads, and loyalty programme designers who are responsible for driving measurable customer actions.
New editions are published every single Wednesday, focusing on a single, actionable framework or behavioural insight.
Yes. The core weekly briefing is freely accessible on LinkedIn and via email subscription to ensure insights reach the widest possible professional audience.
While it shares the editorial expertise of The Reward Store team, the newsletter focuses on broader strategic principles that apply across the entire incentive landscape.