A weekly newsletter by The Reward Store · Every Wednesday

Incentive Insights Marketers
Read Every Wednesday

The Incentive Advantage is a weekly LinkedIn newsletter by The Reward Store.
Every Wednesday, marketing and growth leaders learn how rewards
and incentives change customer behaviour and drive measurable marketing results.
subscribe,  Join 1300+ marketers who read The Incentive Advantage every week.
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Inside the Latest Editions

Each edition decodes one behavioural principle and turns it into a framework marketers can apply immediately.
22 July 2026
Why Incentives Should Be Treated Like Performance Channels
Measure incentives by the behaviour they create, not the cost they add.
15 July 2026
Lifecycle Incentives: Building a Connected
Engagement System
Match the right incentive to the right behaviour at every lifecycle stage.
8 July 2026
Incentivising High-Value Behaviours (Not Just Easy Ones)
Reward the behaviours customers hesitate to take and businesses depend upon.
The Incentive advantage

Who Reads The Incentive Advantage

Written for the people accountable for growth, retention, and marketing performance.
CMOs and Marketing Leaders
Turn incentive spend into a measurable performance channel, not a promotional cost.
Growth and CRM Teams
Design lifecycle incentives that move customers from first purchase to lasting habit.
Loyalty Leaders
Build programmes that reward high-value behaviours instead of easy clicks.

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FAQs

Q1. What is The Incentive Advantage?

The Incentive Advantage is a strategic briefing designed for professionals who want to understand the intersection of behavioural economics and marketing performance.

Q2. Who should read The Incentive Advantage?

It is tailored for CMOs, growth managers, CRM leads, and loyalty programme designers who are responsible for driving measurable customer actions.

Q3. How often is The Incentive Advantage published?

New editions are published every single Wednesday, focusing on a single, actionable framework or behavioural insight.

Q4. Is The Incentive Advantage free to read?

Yes. The core weekly briefing is freely accessible on LinkedIn and via email subscription to ensure insights reach the widest possible professional audience.

Q5. Is The Incentive Advantage connected to The Reward Store products?

While it shares the editorial expertise of The Reward Store team, the newsletter focuses on broader strategic principles that apply across the entire incentive landscape.