Rekyndl
Rekyndl for Marketing Leaders
Build Loyalty Programs That Deliver Measurable Retention ROI
Marketing leaders are under pressure to reduce churn, increase customer lifetime value, and demonstrate return on spend — without inflating acquisition budgets. Rekyndl by The Reward Store gives CMOs, VPs of Marketing, and Growth Leads a purpose-built consumer loyalty platform that turns your customer base into a recurring revenue engine.
60%
of customers are more likely to purchase from a brand that offers a loyalty programme
Accenture
76%
of customers are more likely to recommend a brand if they are rewarded for it
Nielsen
52%
of consumers purchase more from brands with loyalty programmes
Gartner
Challenges Solved By Rekyndl
What Problems Do Marketing Leaders Face That Rekyndl Solves?
High Churn Despite Strong Acquisition
Challenge: Brands invest heavily in acquisition but have no structured mechanism to retain the customers they win. Customers leave as soon as a competitor offers a better deal.
Rekyndl solution: An always-on loyalty programme that rewards customers continuously not just at point of acquisition creating an ongoing reason to stay.
Rekyndl solution: An always-on loyalty programme that rewards customers continuously not just at point of acquisition creating an ongoing reason to stay.
Generic Campaigns With Poor Conversion
Challenge: One-size-fits-all campaigns drive diminishing returns. Without segmentation tied to behaviour and loyalty status, messages are irrelevant to most recipients.
Rekyndl solution: Segmented reward campaigns triggered by customer behaviour that consistently outperform broadcast campaigns in conversion and revenue.
Rekyndl solution: Segmented reward campaigns triggered by customer behaviour that consistently outperform broadcast campaigns in conversion and revenue.
No Visibility Into What's Driving Loyalty
Challenge: Most marketing teams cannot answer which customers are most loyal, what retains them, and what the ROI of retention effort is.
Rekyndl solution: Real-time dashboards tracking retention rates, point redemption patterns, tier progression, and campaign performance.
Rekyndl solution: Real-time dashboards tracking retention rates, point redemption patterns, tier progression, and campaign performance.
Solutions We Provide for Marketing Leaders
Rekyndl Features Built for Marketing Leaders
Data-Driven Loyalty Programmes
Build reward rules based on actual customer data -purchase frequency, category preference, channel behaviour, and lifetime value - to drive relevant, high-converting campaigns.
Referral Programmes That Build Advocacy
Referred customers have 37% higher retention rates (Deloitte). Rekyndl's referral module makes it easy to build, track, and reward referral activity at scale.
Multi-Channel Loyalty Delivery
Consistent programme communications and reward issuance across email, SMS, mobile app, website, and in-store - no disjointed experience.
Gamification for Active Engagement
Reward customers for non-purchase behaviours - surveys, social shares, reviews, event attendance - increasing the number of active programme members.
Real-Time Personalised Rewards
Issue rewards the moment a qualifying action is completed. Real-time recognition has a significantly higher emotional impact than delayed statements.
Omnichannel Experience
Ensure customers canearn and redeem rewards across various platforms seamlessly, enhancing their experience.
Benefits for Marketing Leaders
The Key Benefits
Increased Customer Retention
Personalized and rewarding loyalty programs keep customers coming back and engaged with yourbrand.
Enhanced Brand Advocacy
Referral and gamified elements encourage customers to share your brand with others, increasing visibility and customer acquisition.
Better Marketing ROI
Engaging andpersonalized campaigns increase the effectiveness of your marketing efforts,driving higher conversion rates and sales.
The Reward Store is an all-in-one rewards platform dedicated to transforming the way businesses engage, motivate, and retain their teams through customized rewards and loyalty programs. With a focus on innovation, we offer a wide array of employee rewards, channel partner incentives, and business gifting solutions designed to suit diverse organizational needs.
Golden Partner Award
