Rekyndl

Consumer Loyalty Programs for Financial Services & Fintech

How Rekyndl Reduces Churn and Increases Wallet Share

Rekyndl by The Reward Store is a consumer loyalty platform built for banks, NBFCs, insurance companies, digital wallets, and fintech startups. It enables financial services businesses to reward customers for key financial behaviours - spending, saving, investing, referring - and use those rewards to drive retention, product adoption, and lifetime value.
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Why Do Financial Services Businesses
Need a Loyalty Program?

70%

of customers say they are more loyal to brands with a personalised loyalty program

Accenture

56%

of customers are likely to switch providers if they don't feel valued through rewards

Salesforce

54%

of financial services companies report loyalty programs increase engagement and satisfaction

Loyalty360

Challenges Solved By Rekyndl

Challenges Rekyndl Solves for Financial Services

High Churn to Competing Products and Providers

Challenge: Customers switch to competitors offering better sign-up bonuses or interest rates. There is no mechanism to reward tenure or make switching feel like a financial loss.

Rekyndl solution: Points tied to credit card spend, savings milestones, EMI repayments, and app logins create an earned value that makes staying worthwhile.

Managing Reward Eligibility Across Multiple Products

Challenge: Manually tracking reward eligibility across credit cards, loans, insurance, and investments is expensive and error-prone.

Rekyndl solution: A single platform that automates reward issuance across all product categories. Configure rules once; the system handles delivery.

Regulatory Compliance in Loyalty Programmes

Challenge: Loyalty programmes with monetary reward value must meet RBI guidelines, GDPR, and other applicable regulations.

Rekyndl solution: Built-in compliance controls, audit trails, and data security certifications ensure your programme operates within regulatory boundaries.

Solutions We Provide for Financial Services

Rekyndl Features for Financial Services & Fintech

Personalized Spending Rewards

Automatically reward customers for credit card transactions, loan repayments, or investment contributions with rules varying by product, segment, and spending threshold.

Referral Programs

Reward existing customers with points or vouchers when they refer a friend who opens an account or activates a product.

Gamification of Financial Goals

Reward customers for achieving savings targets, investment milestones, or credit score improvements. Makes financial goal-setting actively engaging.

Data-Driven Customer Segmentation

Segment customers by product holding, transaction frequency, credit profile, or tenure. Deliver targeted reward campaigns to each segment.

Instant Recognition

Send customers instant rewards for completing key actions, such as paying bills or achieving savings goals.

Regulatory-Compliant Programme Design

Full audit logs, data encryption, role-based access, and configurable expiry rules to meet RBI, GDPR, and financial services compliance obligations.

Benefits for Financial Services & Fintech

The Key Benefits

Increased Customer Retention

Loyalty programs increase customer retention by offering personalized rewards for engaging with financial products.

Higher Engagement

Gamification and instant rewards keep customers actively engaged with financial services,improving customer satisfaction.

Improved Customer Lifetime Value (CLV)

Personalization drives repeat business, increasing CLV and overall revenue.

Security you can trust

At The Rewards Store, we prioritize data protection, ensuring a secure and compliant ecosystem with top standards for data security and privacy.